MAYA-Prinzip - meaning and definition. What is MAYA-Prinzip
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What (who) is MAYA-Prinzip - definition


MAYA-Prinzip         
Das MAYA-Prinzip kommt aus der Marktpsychologie und wird insbesondere in der Werbebranche oft zitiert. MAYA ist ein Apronym und steht für: Most Advanced Yet Acceptable (sinngemäß: Das Neuartigste, das noch akzeptabel ist).